Learn AI with Hugo

Custom AI systems that actually save you time

I find the repetitive work eating your week and install the system that does it for you. It runs while you sleep.

Not worth it? Say so. Full refund, and you keep the plan.

What I build

Every build starts from where your business actually is. Take one system, or wire more in over time until the busywork runs itself.

A personal AI operating system.

Your whole business wired into one place, working while you sleep.

An executive assistant.

Meetings prepped, replies drafted, follow-ups chased. You just approve and send.

Automations for your industry.

The repetitive work of your trade, automated. Client intake for a lawyer, quoting for a builder, reporting for an agency.

A custom CRM.

Contacts, deals and follow-ups in one clean place, built around how you actually work.

Personalised to your business.

Big or small. One annoying task automated, or a full setup, scoped to what you actually need.

A website.

Designed, built and live in days. You're looking at one right now.

How it works

  1. Book the call.

    $149, one hour, one on one. You answer four quick questions when you book, so I show up already knowing your business.

  2. We scope it.

    What's repetitive, what's the bottleneck, what's actually worth automating first.

  3. You get the plan.

    Within 48 hours, in writing: where AI fits your business, what to build first, and the exact tools to use. Yours to run with, whether I build it or not.

  4. Want it built? I build it.

    Live within a couple of weeks. You approve everything, and the $149 comes off the price.

Built for real clients

Real systems, running in real businesses right now.

A full executive assistant

for a private equity operator

Two inboxes and market research read overnight, one custom dashboard of what matters, and his briefs drafted before he wakes up.

Inbox-1 Inbox-2 Market research Custom dashboard Morning brief Pre-meeting brief Inbox-1 Inbox-2 Market research Custom dashboard Morning brief Pre-meeting brief

A live stock list

for a research analyst

Five tools and a lot of juggling, down to one spreadsheet that updates itself.

Before After Him Email Sheets Dropbox Portals Excel Him Custom spreadsheet Agents + Claude Before Him Email Sheets Dropbox Portals Excel After Him Custom spreadsheet Agents + Claude

Who this is for

You want one repetitive thing off your plate.

A single task, automated. The follow-ups, the quotes, the reporting. Start small.

You want the full AI operating system.

Your context, skills and tools wired together, working while you sleep. Inbox read, briefs ready, follow-ups drafted before you sit down.

You've got a small team.

Systems installed, and your people taught to run them.

You want a tool built just for you.

A personal dashboard, app, website, or simple CRM that fits how you actually work, instead of bending your business around off-the-shelf software.

FAQ

Common questions

Do I need to know anything about AI?

No. That's the point. I build it, set it up, and show you how to drive it, in plain English.

What does working with you actually look like?

One call. We go through your business and work out what's eating your time. From there, either I write you a plan and you run with it yourself, or we scope a build and I make it for you. No pressure either way.

What if I'm not sure I actually need AI?

Then the call will tell you. If I don't think you need a system built, I'll say so straight. Sometimes a plan and a few pointers is all you need. I'm not building things for the sake of it.

Isn't it risky letting AI into my business?

No, because you set the rules. We go through exactly what it's allowed to do, tune it to your preferences, and nothing sends or changes anything without your approval. It drafts, you decide.

Do I own what you build?

Yes. It runs in your accounts, on your subscriptions, in files you can open. If we stop working together, it keeps working.

How fast can something go live?

The plan lands within 48 hours of the call. Most builds are live within a couple of weeks.

How do you charge?

$149 for the call and the written plan. Builds are quoted fixed, in writing, on the plan. The $149 comes off any build.

What happens if AI advances or changes?

If you're on upkeep, your system gets rebuilt around it, included. Your setup gets better every few months without you touching anything.

Tell me what's repetitive. I'll automate it

One call, one written plan, and if it's worth building, I build it. Built around your business. Yours to keep.

$149. Not worth it? Full refund. And it comes off any build.